Marketing strategy
Answers to three questions: who we sell to, what we say and through which channels. Plus a 12-month plan with budget and KPIs your current team can deliver.
Who it's for
- Businesses where sales are flat and advertising burns budget without results.
- Startups before a product launch or entering a new segment.
- Companies entering a new market or region who want a plan first.
What's included
- Marketing audit
- Market, product, pricing, channels, advertising. Where you are now.
- Target audience and segments
- Who buys, why, and what stops them.
- Positioning and key message
- What makes you different and how to say it.
- Product, price, channels
- What you sell, for how much and where.
- 12-month plan
- Tools, budget, KPIs and who owns what.
How we work
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Audit
We analyse your data, advertising and competitors, and set goals and success criteria.
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Research
We form hypotheses and test them with customer interviews and quantitative data.
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Strategy
We lock in the audience, positioning, product and pricing decisions, and channels.
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Annual plan
Activities by month with budget and KPIs. Presented to your team.
What you get
- Marketing strategy document.
- Annual marketing plan with budget and KPIs.
- A presentation for your team and contractors so everyone works from one plan.
FAQ
We have little data. Do we still need research?
Yes, but we size it to your budget: sometimes ten customer interviews and a competitor review are enough.
How is this different from setting up ads?
Ads are one tool. Strategy decides who to talk to, what to say and where, so ads and other channels work together instead of separately.
Do you help with implementation?
Yes: we support the first months under a separate agreement — checking the plan is being executed and adjusting it based on results.
Make marketing predictable?
Tell us where sales are stalling — in 30 minutes we'll outline where to start.
Discuss your project